Every business hopes to create plenty of pleased customers. Return customers who praise a business and are enthusiastic about a business’s products or service are exactly what most companies are striving for in the first place. Every company owner dreams of having a number of dedicated clients and customers who return frequently, bringing along friends and family. In fact, if you can successfully translate your leads into lots of happy customers, your business success is far more likely. Surprisingly, though, many companies do not maximize their satisfied customers, and do absolutely nothing to translate these happy clients into more happy customers.
Don’t just give yourself a pat on the back
When a client writes to you with a compliment or praise or sends a new customer your way, it is a great ego boost. However, simply sitting back and patting yourself on the back is not enough. To make a satisfied customer lead to additional profits, you need to act. You should have a written, precise way of dealing with customers who express enthusiasm about your company. This plan could include things such as:
1) A sincere thank you. A sincere, personal thank you is an absolute must for a customer who takes the time out of their busy day to compliment you and your company. An appreciative, warm response will make the customer feel even better about trusting your company with his or her business.
2) Request a testimonial. If a customer has taken the time to write something kind about you or has taken the time to e-mail or telephone in a complement about the way you do business, once you thank the customer, ask whether you can use the customer’s testimonial on your marketing materials. Not only will the customer generally be flattered, but lots of excellent testimonials are great way to encourage other customers see that you are doing a great job in your field. Even if you have plenty of testimonials already, fresh testimonials ensure that each of your marketing materials can make use of different comments and fresh insights into your business.
3) Rewards. You should be rewarding happy and repeat customers with small gifts, exclusive discounts, holiday greetings, and other special incentives. You don’t need an enormous budget to do this. A small discount or an occasional free service or product will keep your customer happy without breaking your budget.
4) Request referrals. Many companies overlook this, but it is vital. If you have a customer who is happy with your product or services, give that customer the option of recommending friends and family to your business. You can do this by simply asking the customer whether they know of any friends or family who might be interested in your product or services. If you prefer a subtler approach, consider offering satisfied customers a reward in exchange for customer referrals.
Use Relenta CRM to get more from satisfied customers
Keeping your customers happy is quite simple with Relenta CRM. With Relenta CRM, you can easily see every contact’s e-mail history. This allows you to see a client’s compliments, orders, and so forth. If a customer has placed many orders, your team can notice this in Relenta CRM and respond by sending a special thank you gift or message. If a customer has been buying regularly but has suddenly stopped, this is easy to see in Relenta CRM, and allows your team to contact the customer with a new offer.
