Lead capture

Posting website forms to Relenta

You can post forms from your website directly to Relenta via our form post API. This requires the following modifications to your existing form:

  1. Change the form action to post to
    http://YourAccountID.relenta.com/api/httpform
  2. Change the field names to match contact fields in Relenta. If your forms contain additional fields that don’t correspond to the fields listed, include them in the body of the form contents.
  3. Add hidden fields containing:
    • department_key It is unique for each department and can be found in My Account > API tab
    • r_redirect URL of the thank-you page
    • subject Specify the subject as you want it to appear in Inbox
    • contact_groups Group names or IDs to which the contact should be assigned to (IDs can be found in My Account > API tab).
    • message_template Format the form contents the way you want it to appear in Relenta.

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How do I automate lead capture from email?

To automate lead capture from email via API (instead of creating contacts manually from email), you will need to send a specially-formatted email to your Relenta account. The following block of options and instructions needs to be present somewhere in the body of the email:

### BEGIN CREATE CONTACT ###
API_KEY:
EMAIL:
FULL_NAME:
FIRST_NAME:
LAST_NAME:
JOB_TITLE:
COMPANY:
CONTACT_COMMENTS:
PHONE(LABEL):
WEBSITE(LABEL):
MESSENGER(LABEL):
FAX(LABEL):
ADDRESS(LABEL):#START#

#END#
TEXT(LABEL):#START#

#END#
BLOCK NAME|PHONE(LABEL):
GROUPS: {comma-delimited list of group IDs}
OPTIONS: {overwrite/update/cancel}
REMOVE_THIS_BLOCK: {yes/not}
### END CREATE CONTACT ###

Notes:

  • The API_KEY can be found under My account > API tab. It is optional unless OPTIONS is set to "overwrite" or "update"
  • Either FULL_NAME or FIRST_NAME and LAST_NAME should be used, but not both
  • (LABEL) value is optional
  • #START# and #END# markers are required only for multi-line values (such as address or text field)
  • Group IDs can be found in Contacts > Categories and groups > Edit category > Show group IDs
  • If REMOVE_THIS_BLOCK is set to Yes, all text between and including ### BEGIN CREATE CONTACT ### and ### END CREATE CONTACT ### will be removed from email body.
  • The option to {Overwrite/Update/Cancel} pertains to the situations when contact with a given email already exists in the department database.

Example:

### BEGIN CREATE CONTACT ###
API_KEY: c394dr5723te9f874qbb923dl8345
EMAIL: james.bond@mi6.gov.uk
FULL_NAME: James Bond
JOB_TITLE: Agent
COMPANY: Secret Intelligence Service
CONTACT_COMMENTS: Licensed to kill
PHONE(work): +44 347928374289
WEBSITE(work): www.mi6.gov.uk
MESSENGER(Skype): jamesbond
FAX: +44 384573957345
ADDRESS:#START#
PO Box 1300
London SE1 1BD
United Kingdom
#END#
TEXT(customer comments):#START#
That's pretty potent. Not the cork. Your after-shave.
Strong enough to bury anything. But the wine is quite
excellent. Although for such a grand meal, I would have
expected a claret.
#END#
Billing info|PHONE(billing): +44 90281465543
GROUPS: 12538044
REMOVE_THIS_BLOCK: No
### END CREATE CONTACT ###