Relenta supports single or double opt-in email subscriptions and gives recipients the ability to subscribe or change preferences. You can use any number of bring-your-own POP accounts for your email campaigns to improve deliverability and minimize the risk of being spam-filtered or blacklisted.
You can sort your contacts into an unlimited number of groups and turn each into a separate mailing list. You can even associate each group with a series of pre-written templates. This will allow Relenta to automatically follow up at specified intervals. You won't have to lift a finger! By the way, when someone sends you an email inquiry or fills out a form on your website, Relenta can automatically add them to your database and put them in appropriate groups.
Relenta offers application-wide mail merge, so you can personalize newsletters, mass emails, auto-responders and canned messages using any contact fields, such as FIRST_NAME, COMPANY, JOB_TITLE, etc.
You can track, view and archive responses to newsletters and email marketing campaigns right from your inbox - and assign follow-up activity to co-workers or create calendar events right from the same screen. No more copy and pasting the same information across multiple apps, or switching between multiple windows to perform a single task.
