Many companies have a great Customer Relationship Managements (CRM) strategy. They may be really committed to providing the best care for their customers and to providing the best services possible. However, the secret to implementing a great CRM strategy that really works is to ensure that all aspects of your business are congruent with your…
DetailsIn business, there are few things as disastrous as a lost email. Imagine: you are a customer and you place an order by email. You then follow up by e-mail. That e-mail, rather than reaching the correct person, languishes in an inbox belonging to a team member was out sick or who simply has no…
DetailsBy definition, establishing a good relationship with your customers includes developing good communication. If you have hundreds or even thousands of customers, though, it can be hard to speak to each one individually. Newsletters are a great way to communicate with groups of your customers at the same time while maintain a personable and friendly…
DetailsA good newsletter can help you build not only your brand and company, but also your relationship with your customers. If your newsletters are interesting, helpful, and something that customers want to hang onto, your customers are not only more likely to enjoy doing business with your company, but they will also develop a better…
DetailsIf your company has a Customer Relationship Management (CRM) strategy, part of your plan is likely to gather a database of past and potential customers and to email those customers some marketing materials in order to get more sales. It’s a good plan, but how can you use email to sell more? Here’s how: 1.…
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