If you have implemented a CRM strategy, you may be excited about sending emails, newsletters, and mailings to your customers. However, your emails and mailings are competing with many other emails in your customers’ inboxes. Your copy needs to stand out in order to make an impact. Here’s how you can draw your customers in:
1) Use great headlines or subject lines. What do your customers see first when they open their inbox? It should be an interesting and compelling subject line. Once they open their email, they should see an intriguing headline. Many businesses assume that they need to be “cutesy” or “edgy” in order to stand out, but this is not true. A humorous headline and subject line is often tricky, since you risk offending customers who do not share your sense of humor. A cutesy headline or subject line can come across as unprofessional. You do not have to stick with boring headlines, though. Try making your headlines newsy or offer a benefit in a headline and that will keep your readers reading. For example, consider a headline such as “New Study Reveals True Cause of Insomnia” or “FDA Approves New Medicine for Baldness.” With Relenta CRM, consider sending potential headlines around to different team members until you find a headline and subject line that is sure to grab readers.
2) Add great information and useful facts. At the start of your email or marketing message, try to offer something that will make your reader’s lives better. For example, if you are a company selling mattresses, you might include recipes for soothing bedtime drinks or aromatherapy scents that can erase tension. If you are a florist, you may offer some advice on how to keep cut flowers fresh longer. If you can improve your customer’s lives a little bit, that establishes credibility and allows the reader to look forward to getting your mailings.
3) Tell a story. Stories are far more interesting to read than just plain marketing text, so try to weave some stories into your marketing message. Do you know of an unusual way some customers are using your product? Is there are interesting story about how your product or service came to be? Do not go on at length, but do offer a bit of spice in your copy in the form of a narrative.
4) Make sure your customer understands the benefits of your product. Will your product save the customer money? Will it save time? Be truthful about your product or service, but if there is something that your business can do to make a customer’s life better, make sure you share that information. When sharing information, make sure that you are specific. Saying “this product can save you $150-$200 a month” is better than saying “This product will save you a lot of money.”
