Merge Tags are placeholders that allow you to personalize and customize your email marketing. Merge Tags are replaced with the actual customer data, such as first name or a custom field value, when email is sent.
For example, “Hello [FIRST]” will be replaced with “Hello James.”
Here is the list of merge tags with examples:
|Merge Tag||Sample result|
|[FAVORITE COCKTAIL]||Vodka martini|
|[REMOVE]||Will be replaced with the ‘unsubscribe’ link|
|[CONTACT_ID]||Unique numerical identifier within Relenta|
|[CURRENT_DATE]||Today’s date formatted as ‘October 14, 2016’|
|[TIME_STAMP]||Unix time when email was sent|
In this example, “Favorite Cocktail” is the name of a custom field in your database and “Vodka Martini” is its value.
You can insert Merge Tags both in the subject and body of email. Obviously, a recipient’s email must be associated with a contact in your database for a Merge Tag to work.